The two companies just created a joint venture (51 percent of which is owned by PPR and 49 percent by Yoox), which "will be entirely dedicated to managing mono-brand online stores in collaboration with several PPR luxury brands: Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi," according to a press release. Bottega Veneta's and Sergio Rossi's online stores should be up and running by the end of December, and the rest are set to launch next year. As for those PPR brands not on the list, they might be included in the project at a later date.
Via: Yoox to Show PPR How to Use the Interwebs
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