Before Alexa Chung was invited to every single cocktail party, store launch and catwalk show on Planet Fashion decked out in the most desirable designs, she was 'just a model' - even playing second fiddle to former songstress Holly Valance in her music video 'Down Boy' (go on, Google it).
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Refreshing then, to see Chung harking back to her original line of work every now and then.
However she's not modelling for Crocs but chic Parisian brand Maje, naturally. Captured by Glen Luchford in black and white, the autumn/winter 2012 images were shot in Porte des Lilas metro station in Paris, and set about evoking a Sixties film heroine.
"Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock 'n' roll," the brand stated.
Maje is hosting a party this evening at the Ritz Paris to celebrate the campaign according to WWD - no doubt Chung, decked out in their deigns, will be on her best model behaviour.
The 28 year-old has previously been tapped by Superga, Pepe Jeans and DKNY.
READ: Alexa Chung hits back at criticism about her weight
Photo: Glen Luchford
Via: Alexa Chung channels her Sixties side for Maje
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