Monday, June 18, 2012

British Fashion Council confirms NEWGEN sponsorship for spring/summer 2013


Established in 1993, and celebrating their 10th year with sponsor Topshop, NEWGEN is the world's most globally recognised fashion design talent identification scheme. Central to the British Fashion Council's designer development and showcasing programme, the BFC have today announced the thirteen names of the NEWGEN recipients for spring summer 2013.

IN PICTURES: Topshop marks 10 years of sponsorship

The designers will not only feature in the NEWGEN space of the Exhibition at London Fashion Week; the scheme also offers the catwalk designers financial support towards their show costs. Other fashion talents will receive a sponsored presentation or exhibition space to showcase their collections, providing a platform for the all-important introductions with influential press and buyers from around the world. Business and mentoring support, in partnership with Shoosmiths, Baker Tilley and Lloyds TSB, also remains a perk of the prize.

The NEWGEN recipients for spring summer 2013 sponsored by Topshop are:

Catwalk sponsorship: Michael van der Ham; J.W. Anderson; Simone Rocha.

Presentation sponsorship : Christopher Raeburn; J.JS Lee; Lucas Nascimento; Marques Almeida; Nasir Mazhar; Sister by Sibling.

Exhibition sponsorship: Palmer//Harding; Huishan Zhang; Lim Cooper; Sophia Webster.

Caroline Rush, Chief Executive of the BFC commented: "We are delighted to support this exceptionally talented group of designers and would like to thank Topshop for their support as a sponsor that is now synonymous with NEWGEN."

READ: BFC announce Fashion and Art Collusion

Adding to Rush's commendations on the calibre of UK design talent, Sarah Mower MBE, BFC's Ambassador for Emerging Talent, affirmed, "It never ceases to amaze me how fast NEWGEN winners learn - and how far they can go in such a short time."

Since its inception, NEWGEN's unique collaborative culture between aspiring designers and British industry experts has nurtured the likes of Alexander McQueen, Jonathan Saunders, Christopher Kane, Roksanda Ilincic, Erdem, Meadham Kirchhoff, Peter Pilotto and Mary Katrantzou.

With vibrant milliner Nasir Mazhar, statement shirt designers Palmer//Harding and national Eastern heritage-sourcing Huishan Zhang all in NEWGEN's spring summer mix, here's hoping for a zany September London Fashion Week.


Via: British Fashion Council confirms NEWGEN sponsorship for spring/summer 2013

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